The future of Facebook + Instagram: 10 Predictions

Facebook + Instagram: The Future - 10 Prediction (Img: M4Mystery)

Last night, the web was filled with the news of Facebook buying Instagram for $1 billion. Facebook founder Mark Zuckerberg announced the news on his timeline and then Instagram CEO Kevin Systrom did it on the company blog. Twitter was trending with Instagram and Mark Zuckerberg and some people were happy with the news but others were not. Many thought Facebook will ruin Instagram but others said that its good for both companies. One of the major reasons why Facebook bought Instagram was the fact that the photo-sharing app has more than 30 million registered users on iOS (iPad and iPhone) and more than a million on Android since its launch last week. I think that it will help Instagram grow more and more and reach out to other users on different platforms like Windows Phone and Blackberry. We have some predictions of the future of Facebook + Instagram era and how is it going to effect their rivals.

  1. Facebook might include a “Log in with Facebook” button on Instagram, so people on Facebook can have an Instagram account with actually filling in the signup form.
  2. Facebook might integrate Instagram and people who upload photos on Facebook will then be able to edit and add filters to them directly without any app installed.
  3. Facebook could also include a “Like“, “Share” button on Instagram for content to be shared on Facebook. People already do Share stuff from Instagram but the like button could add to the fun.
  4. Facebook could introduce Friend tagging in the Instagram app where people can tag their Facebook friends after they add their account to the Instagram application.
  5. As i mentioned above, Facebook could bring Instagram to other devices like Windows Phone and Blackberrys. It can also come to the web but for now all we can say is that you’ll have to use it via Facebook only.
  6. Facebook could easily ruin Instagram. I’m not the only one saying this, many are predicting this. Given Facebook’s history with new designs (timeline) and privacy issues, they could easily ruin the app.
  7. Facebook could bring ads to Instagram, and not just ads but Targeted Ads with the help of geo-tagging, that’s another “ruin”.
  8. The biggest risk for FB+Instagram is people abandoning it. Thousands tweeted yesterday that they will delete their Instagram account and won’t use it anymore (because of points 6 & 7). People are already exiting the app. Instagram could easily grow with Facebook fans using it (new users) but it could lose active users from iOS and Android. Try these apps before you delete your Instagram account: Instaport, Copygram, Instagrid and Instadesk.
  9. Facebook is slowly and slowly losing users interest and hence, engagement. On the other hand, Instagram is quite engaging for now as was Facebook a few years ago. Recently Zynga decided to move away from Facebook and have a gaming zone of their own. This came as a threat to Facebook’s earnings as Zynga accounted for 12% of all Facebook earnings. Buying Instagram and monetizing it might increase Facebook’s earnings.
  10. Last but not the least, Facebook could reach 1 billion users with the help of Instagram integration. This is not a sure thing as in point 8, i explained how people are abandoning Instagram already because of Points 6 and 7.
So these are all that i can think of and now i am writing another article on “Why did Facebook buy Instagram“? Head over to iDigiD homepage and you might see it. I will link to it when it’s published.

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  1. […] bought Instagram for a billion dollars and I also wrote what you can expect from the acquisition: The future of Facebook + Instagram: 10 Predictions, there is one thing bothering many. It is a question and its “Why”? Why did Facebook […]

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